about
hey, I’m Alex.
Creative strategy, social-first video, event coverage, and post-production pipelines for games, sport, entertainment, and culture.
remote-first · available internationally · project-based pricing
experience snapshot
2025–now
Independent / Freelance Creative
Freelance creative since March 2025, running my own independent practice. Strategy, content, and post-production for clients directly and via partners. Available for new projects.
2025–2026
Riot Games
Social Media Strategist · LEC & VCT EMEA. Creative strategy, planning, publishing systems, agency direction, on-site event coverage.
2025–now
Epic Games / Rocket League
Freelance Post-Production Manager via beton.mov · pipeline, feedback loops, client comms, recurring short-form delivery.
2021–2025
Team BDS
Head of Content · LEC creative direction, content systems, campaigns, matchdays, 50+ entrance skits, in-game emote.
2021
FC Schalke 04 Esports
Graphic Design & Community Management · matchday graphics, livestream assets, partner content, Discord & community.
education
Uppsala University
BA Game Design & Game Graphics · Visby, Sweden
Nagoya University
School of Informatics, semester abroad · Nagoya, Japan
Innovative Outlaw Award
BitSummit 2019 · Kyoto, Japan
Audience Award & Most Innovative Newcomer
PLAY18 Creative Gaming Festival · Hamburg
Almedalen Library Award & Jury Spotlight
Gotland Game Conference 2018 · Visby
Built solo, scaled with the right people.
I lead the creative direction and shape the workflow. When a project needs more hands, I bring in a tight network of trusted collaborators, designers, editors, motion artists, shooters, producers, scoped specifically around the job.