team bds · 2021–2025

Building a Content Identity for LEC

Building a Content Identity for LEC

Building a Content Identity for LEC

As Head of Content I built and led Team BDS’ LEC content identity across campaigns, matchdays, broadcast-integrated skits, and short-form systems. Community-favorite formats, record-breaking engagement, and public proof points: 50+ entrance skits and the 3rd best-selling emote across LEC teams.

client

Team BDS

role

Head of Content

scope of work

Creative direction · content strategy · campaigns · matchday systems · social-first video · entrance skits · in-game emote · visual identity

2025 · summiteers — campaign lead & direction

2025 · cyberbloom

2023 · challenge the game — streetstyle, raw, berlin

@Sjokz on X - the voice of the LEC

2023–2025 · broadcast & formats

3rd best-selling emote across LEC teams

2022 · where it started

let’s talk

Let’s create work people actually want to open.

Let’s create work people actually want to open.

Let’s create work people actually want to open.

Campaign, content, event, and post-production support for teams that care about the details.

alex sinn

full-stack creative for games, sport, entertainment & culture.

ALEX SINN

© 2018–2026 Alexander Sinn

strategy / content / post-production